Artikel von Le Specs
Utilizing its distinctive red white and blue French flag logo and drop-dead sexy advertising, Le Specs commanded a powerful media presence in the 80’s, enjoying an unprecedented level of brand recognition.
Le Specs’ success was testament to its supersexy styling and its ability to keep up with current trends, at the same time maintaining an aesthetic all of its own. The Le Specs name garnered a cult following not only as the must-have eyewear accessory, but as a true trend-setter in the wider fashion industry.
Re-launched in 2006 after a 20 year vacation, the iconic Australian sunglass label is renowned for its fashion-forward and innovative designs at a price that won’t break the budget. Defined by the reinvention of classic shapes, Le Specs has forged a position in the marketplace as the leading youth-driven, fashionforward brand. In addition to design, the focus has been creating a Le Specs lifestyle through its ad campaigns, and aligning itself with the summer music festival circuit.
Now stocked in leading fashion retailers throughout Australia, New Zealand, United Kingdom, Sweden, Japan, Germany, China and Canada the Le Specs journey continues.
Le Specs is manufactured and distributed globally by Sunshades Eyewear – the largest Australian privately owned eyewear company, with a turnover in excess of 3 million frames per year in Australia and New Zealand.
With over 40 years experience Sunshades Eyewear is the largest supplier of sunglasses in Australia and New Zealand's leading Department, Fashion and Discount Department stores.
The Sunshades design and product development team spends over 100 days per year overseas both in the factories and travelling throughout Asia, Europe and the USA to research trends.
Sunshades employes a team of 32 merchandise managers and 30 sales represantatives and agents who cover over 4000 fashion and eyewear specialist stores in Australia and New Zealand.
For anyone born prior to 1985, Le Specs would have been a a household name. Le Specs fast became synonymous with all things 'Euro Chic' and the sunglass brand du-jour to own for every beach combing 80's Australian.
With the ubiquitious tag line 'Le Specs, Le Tough', the Le Specs brand became and icon for its time in the mid 1980's - the sunglasses were unbreakable, the product unmistakable.
Re-launched in 2006 after a 20 year vacation, the iconic sunglass label once again became renowned for its fashion-forward and innovative designs at an affordable price.
Always conscious of the latest brands and trends Le Specs consumer seeks unique styling to express their personality. They mix high-end pieces with affordable brands liks Le Specs - at this price they can afford to have a few pairs of sunnies each season.
Young in age or young at heard, the Le Specs consumer is both male and female, and the range offers unisex styles that can be worn anywhere from music festivals to lazy days at the beach.
LENS MATERIALS
Acrylic Lenses
Optical quality decentred lenses providing maximum ultra-violet protection in compliance with international sunglass standards. Used on Le Specs two-piece lens styles.
Polycarbonate Lenses
Optical quality decentred lenses providing maximum ultraviolet protection in compliance with international sunglass standards. Lightweight and 20 times more impact resistant than glass. Used on Le Specs shield one-piece styles.
FRAME MATERIALS
Cellulose Propionate
Hypoallergenic, lightweight and durable plastic material. Used on selected Le Specs plastic frame styles
Polycarbonate
Extremely impact resistant, durable and lightweight plastic material. Used on selected Le Specs plastic frame styles
Nylon
Lightweight & flexible plastic material providing maximum comfort. Used on Le Specs
‘Le Fine’ frames.
Nickel
Extremely durable and flexible metal material with hypoallergenic nickel-free coated finish. Used on all Le Specs metal frame styles
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